Upload your customer list, your CRM export, or a transcript pile — Coldread builds a panel that thinks like the people already paying you.

Today the Americans panel reflects the U.S. population. The next leap is panels that reflect YOUR population: your existing customers, your trial sign-ups, your churned accounts. Drop in a CSV (or connect a CRM) and Coldread synthesizes a panel sized to the cohort distribution. Now "would my customers shift on this copy" is answerable, not directionally — segment-by-segment.

Connect Notion, Slack, Linear, your help-center, your sales-call transcripts. Each agent reads its relevant context before reacting.

When a doctor agent reviews your medical-product copy today, they react like a doctor. With data sources connected, they react like a doctor who has read your documentation, your competitor's positioning, and last quarter's support tickets — surfacing the real objections your team has already heard, not just the ones the model can imagine. First-class integrations: Notion, Linear, Slack, Intercom, Gong, Salesforce.

Brand-matched, audience-specific report formats. Save your team's house style once; every export ships in it.

Today exports come back as Markdown, JSON, or CSV — the raw substrate. The next layer: visual report templates with your logo, your color palette, your section ordering. Save a template once for the marketing-team review, another for client deliverables, another for the legal-comms sign-off. Run → click template → ship.

More tools the agent can call mid-conversation: A/B/C/D pairwise sweeps, audience-segment drilldowns, follow-up campaigns scheduled across runs.

The current 19-tool MCP surface lets an agent run, compare, and drill in. Next: multi-asset sweeps (5 headlines vs 1 audience in one pass), saved follow-up question packs that auto-fire after every run, persona-cluster discovery ("which 30 panelists are most predictive of overall score on this kind of asset?"), and persistent agent memory across runs so iteration cycles compound.

Drop into a panel mid-run and ask a follow-up before all 510 reactions land. Steer the conversation in real time.

Right now you ask follow-ups after a run completes. Live moderator turns Coldread into a live focus group: as reactions stream in, you can pause, surface a clarifying question to a sub-segment, and re-thread. Same agent infrastructure, conversational orchestration on top.

Re-run the same asset against the same panel quarterly. Watch how the audience drifts — you'll see the trend before your competitors do.

Marketing copy doesn't age in a vacuum — sentiment around "AI," "sustainability," "layoffs," or any cultural lever moves with the news cycle. Snapshot mode lets you re-run the same asset on a schedule and chart how the panel response shifts. Useful for evergreen pages, brand pillars, and recurring campaigns.