coldread.dev

Campaign Message Preflight

Test campaign messaging before you send.

For campaigns, consultants, and advocacy teams. Paste a draft, read a panel of real voters, fix the copy — in about a minute.

A fraction of a focus group18/20 themes vs. an MIT focus groupReal voter data

Start a read →See a real run

Coldread ReportCost-of-living ad

Preflight

American voter panelMemo ID CR-051

First-read score6.8 / 10

Action signal52%

Trust risk3 / 10

Confusion riskMedium

Top objection

“Show the price, vote, or tradeoff.”

Recommended move

Add local proof and one cost example.

voter room

See where every voter lands.

Open a person after a run to read why they moved, then ask follow-ups when signed in.

click voters

inside a real run

The actual product, on an actual read.

Screens from a live Coldread run on a cost-of-living campaign message — no mockups. Tap any screen to enlarge.

Coldread signed-in workspace with the message composer open — the workspacePaste a draft. Pick voters. Run.
The three-step composer: drop in an ad, email, or statement, choose the voter universe, and launch a read in about a minute.

Coldread voter reaction room showing hundreds of voters plotted by score — voter reaction roomSee where all 510 voters land.
Every respondent plotted from skeptical to bought in — skeptical, mixed, and bought-in counts at a glance, each dot a real reaction.

Coldread single voter reaction detail with score, quote, and objections — open any voterRead exactly why they moved.
Click a voter to open their full reaction — score, sentiment, the line that landed or lost them, and what they objected to.

campaign moments

Fast moments. Fast read.

Rapid response

Debate prep

Fundraising email

Paid media

Attack ads

Policy framing

GOTV copy

Landing pages

sample report

Score. Risk. Fix.

A campaign memo your team can skim.

First-read score

6.8/ 10

Action signal

52%

might donate, share, volunteer, or learn more

Voter sentiment · real voter data

love 8%like 51%neutral 26%dislike 13%hate 2%

Persuaded · 8/10

Curtis Reed · electrician, Green Bay WI

“Give me one local example before I trust it.”

Trust risk · 3/10

Walt Finch · retiree, rural PA

“Show me the vote, the price, or the tradeoff.”

Confused · 5/10

Maya Fontaine · designer, Phoenix AZ

“Who pays? What changes first?”

Real voter data. Objections. Splits. Rewrite moves.

benchmark

MIT focus-group check.

18/20 human themes recovered. 546 simulated reactions. $0.097 model spend (this run).

Use it before the ad buy, debate prep, email blast, or candidate statement.

Read the methodology

human-theme recovery18/20

human insight themes recovered

reaction breadth14.0×

39 humans

546 simulated reactions

Fix the draft first.

Still do real research. Use Coldread before it.

Coldread preflight

A fraction

Real voter data · about a minute

Traditional research project

$30,000

Typical focus-group project

A fraction — Coldread$30,000 — research project

time

Coldread

~1 min

Draft in. Risks out.

Traditional research

12 weeks

Recruit, field, analyze, report

~1 min — Coldread12 weeks — research project

pricing

Pick your plan.

Pick the plan that matches how often you ship and pay as you go. Cancel anytime.

Early Access

$19 / month

Starter.

50-75 runs / month
API & automation access

Pro

$29 / month

Weekly use.

200 runs / month
Exports
Teams included — up to 5 people

Max

$120 / month

Daily teams.

Fair-use unlimited
Priority support
Teams included — up to 5 people

Teams are included with Pro — up to 5 people, each member runs on their own plan. Enterprise Teams: more than 5 people, central billing, custom limits — contact us.

Sign in to run the panel.

Enter your email and we'll send a one-time sign-in link. Plans start at $19 / month: Early Access, Pro, or Max.

We use the email for sign-in and rare account updates you can opt out of with one click. We don't sell, share, or send marketing spam. See /privacy.

Trust check.

+Is this polling?

No. It does not predict outcomes, vote share, turnout, persuasion lift, or fundraising.

+Where does voter data fit?

Use real voter data to ground the read, then inspect objections, confusion, trust risk, and rewrite moves.

+What does the score mean for a campaign?

A directional first read. The useful parts are objections, confusion, trust risk, splits, and rewrites.

+When should a campaign use it?

Before ads, emails, debate answers, statements, policy frames, and GOTV copy.

+What happens to campaign material?

Message content and free-text output are discarded after the run.

+What does this cost?

Plans start at $19/month, billed monthly. Cancel anytime.

+Where can I read the methodology?

Full breakdown at /methodology.